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Less blur. More action.
TruMotion 120Hz technology lets you see sports, video games and high-speed action with virtually no motion blur. Now your TV can keep up with your fast- moving entertainment.

DOUBLE THE DETAIL
When it comes to picture quality, we believe that beauty is in the details. This stunning picture is the reason you wanted HDTV in the first place. With almost double the pixel resolution, Full HD 1080p delivers superior picture quality over standard resolution. You'll see details and colors like never before. Disclaimer: LED Projectors don't support 1080P Full HD.

Earning the ENERGY STAR means a product meets strict energy efficiency guidelines set by the US Environmental Protection Agency and the Department of Energy. For TVs, it means they save energy both in standby and active (when they're on) modes. ENERGY STAR qualified TVs use about 30% less energy than standard units.

Find the perfect picture. Get easy self-calibration with on-screen reference points for key picture quality elements such as black level, color, tint, sharpness and backlight levels. Take the guesswork out of picture adjustments with this simple-to-use feature. It's not actually magic, but it will sure seem that way.

View it in the right light.
Let your TV do the adjustments for you. Intelligent Sensor automatically optimizes the picture to the lighting and color conditions in the room for a more enjoyable viewing experience.

Wise and not wasteful. With our Smart Energy Saving Features, you can conserve money and energy.

LG's ISFccc Ready HDTVs contain the detailed standards necessary for professional calibration of brightness, contrast, tint, sharpness, color levels and much more to meet local lighting conditions for both day and nighttime viewing. Settings are added to preset modes for easy access from your LG remote.